The Los Angeles Lakers won Game 1 of their first-round series against Houston, but Shannon Sharpe’s takeaway was less about the scoreboard than about the warning signs buried underneath it. …
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Basketball NewsNBA
Boston Celtics Open Like Contenders, Bury 76ers Under The Weight Of Their Depth
by Len Werleby Len WerleThe Boston Celtics began their postseason the way top seeds imagine it: with control, with force, and with very little suspense by the end. In Game 1 of their first-round …
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Basketball NewsNBA
The Spurs Are Turning Fandom Into Commitment And Victor Wembanyama’s “Jackals” Into A Real Home-Court Weapon
by Len Werleby Len WerleThe San Antonio Spurs are no longer treating their most animated fan section as a fun experiment. They are formalizing it. Applications are now open for next season’s version of …
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NBAVideo
Charles Barkley Turns McDonald’s Sponsorship Into The Setup, Ice Spice Into The Punchline
by Len Werleby Len WerleCharles Barkley has always understood that Inside the NBA works best when it sounds slightly ungovernable, even when a sponsor is sitting right in the middle of the desk. That …
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For decades, Nike’s grip on basketball felt close to cultural law. That is what makes the current conversation around the company so striking. Nike’s stock has been battered over the …
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Basketball NewsNBA
Isaiah Hartenstein Says Thunder Must “Prove Ourselves All Over Again”
by Len Werleby Len WerleThe most revealing thing about a defending champion is often not how loudly it talks about the title it already owns, but how carefully it talks about the one it …
