Ticket Sales For LaVar Ball’s JBA League Are Historically Bad Due To Insane Ticket Prices
LaVar Ball’s initial idea of the JBA (Junior Basketball Association) as an NCAA alternative may have been a decent idea, but what he since made out of the idea makes us think that it was less idealistic than mercenary.
Would you go to a JBA game? A league that features no top-100 recruits? A league that basically is on one level with some AAU games? Yes, why not, I’d watch it! I bet you won’t when you find out that LaVar is charing more for a ticket than most NBA arenas.
For the opening games on June 21 in California, tickets start at $40 and go up to $99, before fees obviously. This will lead to basically no one coming to the games, that nontheless take place in 10,000-plus-seat arenas.
Have a look at the Ticketmaster seating chart for the June 21 event. There are less than 1,000 seats off the market (only the lower bowl is available).
It looks even worse for the following event in Chicago on June 26. From the 10,387 seats Wintrust Arena has to offer, only 68 seats have been marked as sold.
I guess LaVar only had money in mind when launching the idea. We really could use a competitive product to the NCAA, but not like this. Ball always said that he wants the players to earn money. Well, off the little bit they make, according to the father of JBA player Kezo Brown, LaVar will keep an extra 40 percent of all player endorsements, too.