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New Balance And NBA Announce Multiyear Partnership Agreement

The NBA and New Balance announced a new multiyear agreement that will make the global athletic brand an official marketing partner of the NBA.

“New Balance officially re-entered basketball when NBA Finals MVP Kawhi Leonard walked on-court for the NBA All-Star Game in 2019,” said Chris Davis, Vice President of Global Marketing at New Balance. “Now, one year later, we are excited to further solidify our position in the global basketball community by collaborating with the NBA as an official long term, strategic partner in order to continue to enhance our position as a leading athletic brand. This relationship ingrains New Balance into the NBA’s global presence, a fandom and culture that transcends sport and is significantly larger than the game of basketball.” 

Photo by Andrew D. Bernstein/NBAE via Getty Images