Nike’s Powerful ‘Don’t Do It’ Campaing In Response To George Floyd’s Death And Racism Towards Black People In America

The world’s biggest athletic brand, Nike, has switched up its infamous “Just Do It” slogan to send out a strong message against racism.

As an immediate reaction to the death of George Floyd, racism against black people and racial profiling in general, Nike has released a new, powerful ad campaign titled “Don’t Do It”.

President/CEO John Donahoe also sent out companywide letter, stating:

“Let me be as clear as I can: Nike is opposed to bigotry.”