Photo Credit: Nike

Vanessa Bryant Announces ‘Kobe’ Partnership With Nike Will Continue

In 2003, Kobe Bryant signed his first contract with Nike, after spending the first seven years of his professional career in a partnership with Adidas.

Bryant’s final contract with Nike expired about a year ago and wasn’t renewed by Kobe’s wife Vanessa, whose goal was to make Kobe products available to all of his fans.

According to a report by ESPN, frustration grew due to Nike limiting the availability of Kobe products during his retirement and after his death.

But it seems as the two sides were able to calm the ways, as Vanessa Bryant announced that the partnership with Nike will continue. Kobe and Gigi products will soon be available again, with 100% of net proceeds for Gigi’s shoes being donated to the Mamba and Mambacita Sports Foundation -Youth Basketball Center in SoCal.

“We’re excited to announce our partnership with Nike is going to continue! I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world.  With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike product for years to come and with Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF). I am also grateful that Nike and I will work together to establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come. I know this is an inspiring moment for my husband and daughter’s global fans, and I am very appreciative of each and every one of you! 
With Gratitude for every fan around the world supporting Kobe and Gigis Legacy,
Vanessa Bryant”

Vanessa Bryant/Instagram