50 Cent And Sacramento Kings Have Announced Partnership
A lot of rappers are more or less part of the NBA. Drake is part of the Toronto Raptors, Migos part of the Atlanta Hawks and DJ Khaled part of the Miami Heat, to only name a few.
One of rap’s biggest names now also stepped foot in the NBA. Rapper, actor and entrepreneur 50 Cent will be partnering with the Sacramento Kings and sell his cognac line at Golden 1 Center.
50 was already seen next to Kings owner Vivek Ranadivé at the Las Vegas Summer League and hit the city with some of the players later that night.
“We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy,” Ranadivé said in a release. “This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.”
“I did this deal after meeting with Vivek Ranadivé and learning how he and the entire Kings organization genuinely shares my philosophy of promoting conscious capitalism,” Jackson said in the release. “I very much look forward to meeting the Kings fans and expanding the reach of my G-Unity Foundation and spirits brands in and around the city of Sacramento.”
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Cheers to our new partnership with 50cent and Sire Spirits!@50cent | @bransoncognac | @lecheminduroi
More Info ⏩ https://t.co/ZtxVYHdezt pic.twitter.com/vgw2uHOHbc
— Sacramento Kings (@SacramentoKings) July 27, 2022