Photo Credit: AP Photo/Mary Altaffer
Stephen Curry Let His Daughter Riley Unbox New Curry 10 Sneaker For Her 10th Birthday
What started as a shoe deal for a rookie player, ended up being a billion dollar subsidiary for Nike – Jordan Brand.
Today, Jordan brand sponsors over 20 active NBA players, including stars like Luka Doncic, Jimmy Butler, Chris Paul, and Zion Williamson. They also sponsor other leagues such as the MLB, NFL, NASCAR, WNBA, as well as Paris Saint-Germain.
Golden State Warriors superstar Stephen Curry also is one of the few athletes to have a subsidiary at a huge athletic brand, over at Under Armour.
Just recently, the Curry-Under Armour relationship has turned 10-years old. The special anniversary Curry 10s now were first unboxed by Steph’s daughter Riley, who also recently turned 10-years old.
It’s only right… Curry 10s for the 10 year old!! Happy Birthday Riley pic.twitter.com/gC5TMMUotv
— Stephen Curry (@StephenCurry30) August 5, 2022
