Photo Credit: Anat Givon/AP Photo
What started as a shoe deal for a rookie player, ended up being a billion dollar subsidiary for Nike – Jordan Brand.
Jordan Brand not only sponsors plenty of active NBA stars, but also sponsor other leagues such as the MLB, NFL, NASCAR, WNBA, as well as Paris Saint-Germain.
Turns out Nike can thank its biggest competitor Adidas for the entre Jordan company. How? Well, back in 1984, Michael Jordan himself wanted to sign with Adidas, but Adidas executives opted for taller players.
Matt Damon and Ben Affleck wrote, produced and star in a movie about the story of how Nike signed Jordan.
“AIR” recently had its premiere at South By South West and the reactions are overwhelmingly positive.
It even has received a 100 percent approval rating on Rotten Tomatoes, by all 17 viewers. Air will officially be released in the United States on April 5.
