Mandatory Credit: Nathan Ray Seebeck-USA TODAY Sports
The Sacramento Kings’ home arena is called the Golden 1 Center, but it is also referred to as “The Beam” due to its distinctive roof structure.
Up until this season, the Beam solely was the unique architectural feature of the Golden 1 Center that extends from the arena’s facade out into the surrounding plaza. It consists of a series of steel beams that curve upwards and form a dramatic canopy over the entrance to the arena.
But at the start of this season, the Sacramento Kings have made the beam something very special that has since become a part of the franchise’s identity.
Whenever the Kings win a game, whether that be at home, or on the road, it is ‘Light the Beam’ time in Sacramento. The “Light the Beam” event has since become a popular tradition in Sacramento and is attended by many fans of the Sacramento Kings.
Their new Beam culture has definitely helped to team to have its best season in well over a decade. The Kings not only won their division, but also reached the playoffs for the first time in 16 years – ending the longest drought in any of the big leagues.
All of this, paired with the hype surrounding the team and playoff-thirsty fans, has now led to an NBA record. Tickets to home games of the Kings in their first round series against the defending champions Golden State Warriors, are the most expensive first round NBA playoff game tickets on record. If you want to attend Game 1 – the first playoff game in Sacramento since 2006, the cheapest ticket in the nosebleeds will cost you $427 with an upward trend.
According to Front Office Sports, tickets to games in Sacramento are twice as high as tickets to games in San Francisco, even though SF normally is among the most expensive NBA locations.
This weekend, the Sacramento Kings will play their first playoff game in 16 years.
It’s the most expensive first round NBA playoff game on record, per @TickPick: pic.twitter.com/45gzkAYI6Y
— Front Office Sports (@FOS) April 10, 2023
The Warriors and Kings face off in the first round of the NBA playoffs.
Tickets are nearly twice as expensive in Sacramento as they are at Golden State, via @tickpick: pic.twitter.com/Vix0PX1Kub
— Front Office Sports (@FOS) April 10, 2023
