Photo by Ned Dishman/NBAE via Getty Images
The NBA has announced a range of fan experiences to coincide with The NBA Paris Game 2024.
This highly anticipated game will feature the Brooklyn Nets and the Cleveland Cavaliers, who will face off in the league’s third regular-season game in Paris at the Accor Arena on Thursday, Jan. 11 at 8 p.m. CET.
The fan experiences will be headlined by the return of NBA House, an interactive event that will take place at the Carreau du Temple in the 3rd Arrondissement from Wednesday, Jan. 10 to Saturday, Jan. 13. This event will be free for all attendees and will offer a variety of exciting activities for fans of all ages.
Additionally, the NBA is launching NBA.com/IDFrance, a new digital platform exclusively for NBA ID members in France. This platform will provide exclusive content, news articles, member benefits, opportunities to meet NBA legends, official NBA prizes, and more.
To access NBA House, fans can create an NBA ID at NBA.com/IDFrance. This one-stop destination will allow fans to immerse themselves in the excitement of the NBA and explore the fashion, music, media, and art associated with NBA culture. Attendees will have the opportunity to participate in basketball activities on a full-size NBA court, watch NBA highlights and programming, take photos with the Larry O’Brien Trophy, purchase limited-edition NBA merchandise, and much more.
The four-day event will also feature appearances by notable basketball figures such as two-time WNBA All-Star Sabrina Ionescu (New York Liberty), four-time NBA champion Tony Parker, 2016 NBA champion and former Cavalier Channing Frye, and French former NBA players Ian Mahinmi and Mickaël Piétrus.
Both the Cavaliers and the Nets will also have their own activations at NBA House. The Cavaliers will open a Parisian-style “Cavs Café,” while the Nets will create an immersive pop-up experience showcasing the 2023-24 Brooklyn Nets City Edition Uniform. Additionally, the Nets will open a Brooklyn-themed pop-up pizza store at 5 Rue de la Fontaine au Roi in the 11th Arrondissement from Tuesday, Jan. 9 to Sunday, Jan. 14. NBA House will be open on Jan. 10 from 4 – 8 p.m. CET and from Jan. 11-13 from 12 – 8 p.m
