Two-time NBA MVP Nikola Jokic has signed a multi-year signature shoe deal with Chinese footwear brand 361, making him a leading global face of the company.
The deal is a major coup for 361, which is known for its affordable and stylish athleticwear. It is also a sign of Jokic’s growing status as one of the most popular and marketable players in the NBA.
“We are thrilled to welcome Nikola Jokic to the 361 family,” said 361 co-founder and CEO Jianhua Zhang. “Nikola is a true champion who embodies our brand values of passion, perseverance, and innovation. He is a role model for athletes and fans around the world, and we are excited to collaborate with him to create game-changing footwear.”
Jokic isn’t the first NBA player to sign a signature shoe deal with 361. The company also partners with his Nuggets teammate Aaron Gordon.
The deal is expected to help 361 gain a wider audience in the United States and other markets. The company is already expanding its presence in North America, and the Jokic partnership is likely to accelerate that growth.
OFFICIAL: Reigning Finals MVP Nikola Jokic has signed a multi-year signature shoe deal with 361. ✍️
The Joker will become a leading global face of the Chinese brand. pic.twitter.com/bCWHwoxZ97
— Nick DePaula (@NickDePaula) December 21, 2023
