In the ever-evolving realm of digital entertainment, live streaming has emerged as a powerful force, captivating audiences worldwide and transforming the way we consume content.
At the forefront of this revolution stand two giants: Twitch, the pioneer of game streaming, and Kick, the rising star in the broader streaming arena. These platforms have not only redefined the entertainment landscape but also established themselves as multi-billion dollar businesses, catering to a diverse range of audiences and generating immense revenue.
While we’ve often seen bidding wars for NBA players between athletic brands like Adidas and Nike, we might now be closing in over the first bidding war for an NBA player of streaming platforms.
Yesterday, Lakers superstar LeBron James shared his idea of possibly wanting to start streaming Madden. James also revealed that he has no idea what platform to join.
Thinking of live streaming my @EAMaddenNFL games when I play. . Who should I stream with? Meaning which platform brand
— LeBron James (@KingJames) December 29, 2023
Without wasting any time, Kick’s biggest streamers swooped in, trying to convince LeBron to join ‘their’ platform.
Come to kick. I’ll get u a bag my glorious king.
— adin (@adinross) December 29, 2023
But not only stars of the streaming world started to recruit LeBron James, head of strategic partnerships at Kick, Andrew Santamaria also shared a simple, but direct message to the four-time champion.
Time to work.
— Santamaria (@Svntvmvriv) December 29, 2023
This however might have been what got the stone rolling in the bidding war. Twitch CEO Dan Clancy more or less was forced to join the discussion and obviously put in a good word for his platform:
“I am a bit biased given that I run Twitch but Twitch is the best platform for engaging with your fans. You also could consider streaming on Twitch and YouTube at the same time.”
I am a bit biased given that I run Twitch but Twitch is the best platform for engaging with your fans. You also could consider streaming on Twitch and YouTube at the same time
— Daniel Clancy (@djclancy999) December 29, 2023
