In the world of sports endorsements, NBA players have often been at the forefront, starring in commercials that range from the hilarious to the heartwarming. However, not all advertisements hit the mark, and the latest AT&T commercial featuring Oklahoma City Thunder stars Chet Holmgren and Shai Gilgeous-Alexander has sparked a wave of criticism from NBA fans, with some going as far as calling it the worst of all time.
In the ad in question the duo attempts to sing a parody of Christina Aguilera’s hit song “What a Girl Wants”.
The commercial begins with Holmgren and Gilgeous-Alexander leaving what appears to be a hotel. As they walk, they break into song, but their performance is far from the passion they display on the court.
Due the spot getting aired constantly during the playoffs, fans have started to absolutely hate it, with NBA Twitter tearing the commercial apart. But what do they say again? Any publicity is good publicity?!
Is the SGA and Chet commercial the worst one of all time?
— Emo Jimmy (@WheelerJaylen) April 28, 2024
I’m ready to call it: Aided in part by being forcefed to hoops fans for months, the Chet/SGA “What a pro wants” is the worst commercial in history.
I don’t know what it sought to accomplish but if the goal was to leave me equal parts confused and annoyed each time: Well done.
— David Ubben (@davidubben) April 29, 2024
Why is the team bus outside a non-descript office building?
Why would two non-singers born post-1998 who decide to indulge in an off-key duet of a pop hit from 1999?
What is being advertised?
If the answers to these questions are ever provided, I would be interested in…
— David Ubben (@davidubben) April 29, 2024
lowkey i rather watch that one than the “don’t let me go” or wingstop commercial
— kennedi (@kennedim__) April 29, 2024
Trying to think of the worst moment of my life… oh wait, I remember: it’s watching this Shai-Chet “What a pro wants” commercial. pic.twitter.com/WPmSf1IHud
— Legion Hoops (@LegionHoops) April 24, 2024
I just need 100-200 more viewings of the What A Pro Wants ad to determine why they’re singing that particular song, what the pun/joke is, why Shai and Chet were chosen for the commercial, and what product is being advertised
— Rodger Sherman (@rodger) April 28, 2024
I have seen many commercials over the years. The “What a pro wants” commercial with SGA and Chet Holmgren genuinely stands out as the least pleasant I’ve ever seen.
— NikolaNuggets (@NikolaNuggets) April 27, 2024
It’s the one issue uniting all Americans at the moment. The commercial is an abomination and I increasingly recoil every time I’m forced to watch it. https://t.co/HSDISdjakb
— Dan Wolken (@DanWolken) April 29, 2024
It is burned in everyone’s mind… and in that sense, it is a home-run ad for ATT
— Jason Fairless (@JasonFairless) April 29, 2024