Dallas Mavericks star Kyrie Irving has made history by signing his father, Drederick Irving, as the first signature endorser for his ANTA shoe line.
The announcement came just before the start of the 2024 NBA Finals, marking a significant moment not only in Kyrie’s career but also in the sports industry. This decision is a testament to the strong bond between father and son, and it highlights the importance of family in Kyrie’s personal and professional life.
Drederick Irving is no stranger to basketball. His journey began at Boston University, followed by a professional career in Australia. Now, he steps into a new role, not just as Kyrie’s father but also as a partner in his son’s burgeoning business ventures.
Kyrie, who took on the role of Chief Creative Officer for ANTA after signing a five-year deal with the Chinese sportswear brand last July, has been vocal about his father’s influence on his life and career. “One of my harshest critics,” Kyrie said, “but he’s always been honest.” This move to sign his father is a reflection of the gratitude and respect he holds for the man who coached him from childhood to NBA stardom.
The Drederick Irving signature shoe is set to release in Foot Locker stores in September, and it represents more than just a product launch. It’s a celebration of family, perseverance, and the shared dreams that have united father and son on and off the court.
Kyrie’s partnership with ANTA and his decision to sign his father as the first endorser are more than just business decisions; they are a declaration of his values and a tribute to the man who has been his biggest fan and supporter. It’s a story that goes beyond basketball, resonating with anyone who understands the profound impact a parent can have on their child’s life.
