In a new Hennessy commercial, LeBron James has once again shown his playful side by poking fun at a long-standing meme about his reading habits. The meme suggests that LeBron only reads the first page of every book he picks up, a joke that has circulated for years among fans and on social media.
LeBron took to his Instagram story to share the humorous ad that leaned into this narrative. In the clip, LeBron is seen lounging by a pool, enjoying a cocktail and a bottle of Hennessy cognac. The camera then zooms in to reveal that he is reading a book titled “The First Page”. This clever nod to the meme shows LeBron’s self-awareness and his ability to laugh at himself.
In an ad for Hennessy, LeBron James is trolling fans by reading a book called “The First Page” while being on the first page. 😅
[via IG// @KingJames] pic.twitter.com/K3U5r3zhog
— BASKETBALL ON 𝕏 (@BASKETBALLonX) September 17, 2024
The origins of the meme date back to various photos of LeBron reading books, where he always seemed to be on the first page. One notable instance was when he was seen reading “The Hunger Games” while playing for the Miami Heat. Another memorable moment occurred when he was photographed with “The Autobiography of Malcolm X” and, when asked about his biggest takeaway, he humorously responded that he had just started reading it.