The NBA delivered its most-watched Christmas Day in five years, with viewership soaring by an impressive 84% compared to last year. Across ABC, ESPN, ESPN2, Disney+, and ESPN+, the games averaged 5.25 million viewers per game in the U.S., according to Nielsen Fast Nationals.
The standout matchup of the day was the Los Angeles Lakers vs. Golden State Warriors, which not only became the most-watched NBA regular-season and Christmas Day game in five years, but also peaked with 8.32 million viewers at 10:30 p.m. ET. The thrilling game ended with a narrow 115-113 victory for the Lakers, featuring a captivating duel between LeBron James and Stephen Curry.
The day kicked off with the New York Knicks’ 117-114 win over the San Antonio Spurs, which averaged 4.91 million viewers, making it the most-watched Christmas Day opener in 13 years and up 98% from last year. Other matchups included the Philadelphia 76ers vs. Boston Celtics (5.16 million viewers, up 3%), Minnesota Timberwolves vs. Dallas Mavericks (4.38 million viewers, up 6%), and Denver Nuggets vs. Phoenix Suns (3.84 million viewers, up 161%).
The NBA also set a new record with more than 500 million video views across its social media platforms on Christmas Day, making it the most-viewed Christmas Day ever on NBA League Pass. The games were distributed in 214 countries and territories in 60 languages, further expanding the NBA’s global reach.
The 2024 NBA Christmas Day games not only provided fans with thrilling matchups and close finishes but also offered a beacon of hope for the NBA and its front office, who have been struggling with massively declining TV-ratings as of late. Christmas Day showcased the league’s ability to still captivate audiences worldwide. With record-breaking viewership and a mix of exciting games, this year’s Christmas Day celebration was a needed win for the NBA and its fans.
