Despite his recent trade to the Los Angeles Lakers, Luka Doncic returned to Dallas to launch his latest signature sneaker, the Luka 4s, in a way that was both unconventional and endearing—by working as a cashier for the day.
Doncic’s return to Dallas was already highly anticipated, following his emotional performance against the Mavericks just a day earlier. However, his decision to stay in the city and personally promote the Luka 4s added a layer of charm to his homecoming. The event took place at a Dick’s Sporting Goods store, where Doncic surprised fans by stepping behind the counter to interact with customers.
Dressed in a store uniform, Doncic greeted fans, signed autographs, and even offered advice to young basketball enthusiasts.
🚨🚨MUST SEE🚨🚨
Luka Doncic works as a cashier at @DICKS in Dallas the day after dropping 45 points in a #Lakers win over his former #Mavericks team #LakeShow
Luka also signed autographs, gave the youth advice and promoted his new shoe.
More tonight on @SportsCentralLA pic.twitter.com/dTAZhGquqx
— Darren M. Haynes (@DarrenMHaynes) April 10, 2025
The sneakers, designed in collaboration with Jordan Brand, feature innovative technology and a sleek design that reflects Doncic’s dynamic playing style. The event in Dallas was part of a broader promotional campaign, but its location carried special meaning for Doncic and his fans.
Jordan Brand also leaned into the narrative of Doncic’s trade and his enduring connection to Dallas. The campaign included a playful “Trial of Luka Doncic” theme, which humorously addressed his reputation as a competitive and fiery player. The tagline, “A Bad Man Needs His Nice Shoes,” added a touch of wit to the launch, resonating with fans who appreciate Doncic’s on-court intensity.
Luka Doncic is put on trial for his ‘bad behavior’ 😭pic.twitter.com/G4VBll9pYw
— LakeShowYo (@LakeShowYo) April 10, 2025
Doncic’s decision to launch the Luka 4s in Dallas, despite his new chapter with the Lakers, speaks volumes about his appreciation for the city and its fans. While his trade to Los Angeles marked the end of an era, events like this highlight the enduring impact Doncic has had on the Dallas community.
