Nike Passed On Stephen Curry And It Changed The Shoe Game Forever

Is Under Armour the future of sports?

Stephen Curry and the Golden State Warriors are on a campaign to repeat as NBA Champions and break the Chicago Bulls legendary 72-10 1995-96 season win total. Curry is also the reigning MVP of the NBA and like many of the current reigning MVP’s across all sports (Bryce Harper, Clayton Kershaw, Cam Newton), they are represented by Under Armour. Believe it or not, Nike had the opportunity Gongfu Tea Cup
sign Curry long term, not once, but twice, yet they passed on the often injured point guard prior to the 2013-2014 season. At the time, Curry was labeled as having glass ankles and was far from maturing into the dominant combo guard we see him as today. It was not necessarily the wrong business decision by Nike, but hindsight is 20/20 and Under Armour made out like a bandit.