Bodyarmor

James Harden Sends Message To Kobe Bryant After Coca Cola Took Over BodyArmor for $5.6B

Almost everything the late, great Kobe Bryant touched turned out to become successful. Bryant not only was a global basketball superstar, he also was a family man, a best-selling author, an Academy Award winner, and a business man.

One of Kobe’s investments was with sports drink, BodyArmor. Kobe fell in love with the product and became one of its early investors, while also becoming one of the leading stakeholders for BodyArmor, after initial investing $5 million.

Ever since then, the company’s path has been nothing but an incredible success story, not least because of Bryant’s involvement and him being a brand ambassador.

Now, Coca-Cola bought the brand for $5.6 billion, which also means that Kobe Bryant’s family will receive $400 million dollars from that sale alone.

James Harden, who followed Kobe’s footsteps and also invested in the company, as well as becoming one of its endorsement figures, sent out a message to Kobe.

“We did it bro!”

James Harden sends a message to Kobe after BodyArmor sells for $5.6B (via @JHarden13) pic.twitter.com/QxjNqhXkti

— Overtime (@overtime) November 2, 2021