In a display of social media prowess and a nod to a longstanding rivalry, the Indiana Pacers’ Twitter account took a victory lap following their decisive Game 7 win over the New York Knicks. The Pacers, who led by as much as 23 points, posted a video capturing the crestfallen expression of none other than Spike Lee, the Knicks’ superfan and award-winning filmmaker.
The game, which took place at the Madison Square Garden, saw the Pacers thwart a second-half comeback by the Knicks, despite the latter narrowing the gap to just six points. However, turnovers and the unfortunate fractured hand of Knicks’ guard Jalen Brunson sealed the fate of the game.
Spike Lee, known for his courtside presence and passionate support for the Knicks, became the unintended star of the Pacers’ celebratory post. The video, which quickly went viral, showcased Lee in a state of despair as the Pacers clinched the series, preventing the Knicks from reaching their first conference finals since 2000.
The Pacers’ social media team, not one to shy away from a bit of banter, reminded everyone of the intense playoff history between the two teams. The tweet sparked a flurry of reactions from fans and followers, with many praising the Pacers’ social media team for their bold move.
♂️ pic.twitter.com/MF1HOCOD9f
— Indiana Pacers (@Pacers) May 19, 2024
This moment was more than just a win; it was a statement. The Pacers not only dominated on the court but also in the digital arena, where the battle for fan engagement is as fierce as the competition on the hardwood.
