Former NBA champion Kendrick Perkins has co-founded a new company called Nilly, which offers college athletes upfront cash in exchange for a portion of their name, image, and likeness (NIL) …
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With $7.2 Million, Bronny James Already Is The Highest NIL Earner In The U.S.
by Len Werleby Len WerleCollege sports have long been a multi-billion dollar industry, with top athletes generating massive amounts of revenue for their universities and the NCAA. Yet, until recently, these athletes were …